Nielsen Holdings (NLSN) will lower its quarterly dividend by 82.9 percent to $0.06 per share in 2019. The performance management company announced a separation of its business in two new companies, Global Media and Global Connect.

The next dividend is payable on December 5, 2019, to shareholders of record at the close of business on November 21, 2019. A new annual dividend of 24 cents per share yields 1.2% at a stock price of $20.

As part of the separation, the Board of Directors of Nielsen states that it has approved a reduction of the dividend, with the goal of strengthening the two prospective balance sheets ahead of the separation and providing added flexibility to invest for growth.

Nielsen Holdings plc is a performance management company. The Company provides to clients an understanding of what consumers watch and what they buy and how those choices intersect. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers a global view of retail performance measurement.