Nielsen (NLSN) will start paying a quarterly dividend. The first dividend will be $0.16 per share. The ex-dividend date is March 4, 2013. This dividend will be paid on March 20, 2013 with a record date of March 6, 2013.

Nielsen Holdings plc is a global performance management company. The Company provides to clients an understanding of what consumers watch and what they buy and how those choices intersect. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers a global view of retail performance measurement.